Researcher and entrepreneur with background in human social sciences, work experience in media research, marketing and social research. Driven by his passion for research he went on to join Insights Africa in 2015. Understanding human behavior in general has always been his topic of interest
His work includes Journey Into Consumers Minds, Challenges Facing The South African Real Estate Industry and Bridging the Gap: Competitive Analysis
“The advantage gained through continuous investment in research to understand not only the psychology of human behavior but market changes, industry developments, competitive landscape and consumer preferences cannot be undermined”
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